Recently, Johnson & Johnson Canada discontinued a poor-selling brand of tampons called O.B. Ultra. What J&J found out in a hurry was that the few customers they had were fiercely loyal. Thousands of complaints poured in, and the company very quickly brought back the product and apologized – with this video.
The video, created by Toronto agency Lowe Roche in association with Keen Music, Voice and Sound Design, is accessible online at OBTampons.ca. I won’t say any more. Just go and enjoy.
they call me F
there's so much to do, see, and eat..
About the author
"My name is fawn and I like food" was what I said when the RA asked us to introduce ourselves to our floor freshman year. It worked out well for me then and shall suffice now. I'm not a journalist or some prolific writer in any way-- I don't have an agenda or a cause. I'm just a girl with a blog.
AN AMAZING DIGITAL IDEA…FOR TAMPONS?!
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Tampons. Did them for PR.
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